Classical Sensory Analysis
- senso ConsumerTest
Assessing sensory consumer acceptance under standardized conditions covering
Central Location Test (CLT), Home Use Test (HUT), and Gang Survey.
- senso DifferenceTest
Identifying product differences and similarities using Triangle Test, Duo-Trio
Test, Paired Comparison Test, and Difference from Control Test.
- senso DescriptiveAnalysis
Measuring sensory perception by trained experts of a descriptive panel through
Quantitative Descriptive Analysis.
- senso PerformanceTest
Reliably test the chances of sensory success of products using standardized
questionnaires in SENSOMETRICS’ sensory laboratory.
- senso OptimalProfileAnalysis
Determining the “ideal recipe” from a consumer point of view and the “ideal
profile” with reasoned recommendations to optimize product development.
Sensory Marketing Research
- senso AssociationTest
Determining associations triggered by consumers’ particular sensory perceptions. Which product attributes prompt associations among consumers?
- senso ConsumerTypology
Segmentation of consumers according to individual sensory preferences and aversions. Enabling target group-specific marketing through consumer segmentations
- senso ConjointAnalysis
Measuring the recipes’ importance for a product’s overall success and determining optimal recipe concept fits. Concept attributes and recipe are combined and assessed by the target
- senso ConsumerLanguageDevelopment
Develop consumer’s own vocabulary using Repertory Grid Method that is skill to describe differences and similarities
- senso ConsciousImpactTest
Based on the findings of neuroscience, unconscious reactions to sensory stimuli are measured through cognitive sensory questionnaire (CSQ) developed by Jaekun Chun and Wanil Cho