Sensory Analysis · Sensory Marketing · Sensory Consulting

Descriptive Room

 

 

Classical Sensory Analysis

 

  • senso ConsumerTest

Assessing sensory consumer acceptance under standardized conditions covering

Central Location Test (CLT), Home Use Test (HUT), and Gang Survey.

 

  • senso DifferenceTest

Identifying product differences and similarities using Triangle Test, Duo-Trio

Test, Paired Comparison Test, and Difference from Control Test.

 

  • senso DescriptiveAnalysis

Measuring sensory perception by trained experts of a descriptive panel through

Quantitative Descriptive Analysis.

 

  • senso PerformanceTest

Reliably test the chances of sensory success of products using standardized

questionnaires in SENSOMETRICS’ sensory laboratory.

 

  • senso OptimalProfileAnalysis

Determining the “ideal recipe” from a consumer point of view and the “ideal

profile” with reasoned recommendations to optimize product development.

 

 

Sensory Marketing Research

 

  • senso AssociationTest

Determining associations triggered by consumers’ particular sensory perceptions. Which product attributes prompt associations among consumers?

 

  • senso ConsumerTypology

Segmentation of consumers according to individual sensory preferences and aversions. Enabling target group-specific marketing through consumer segmentations

 

  • senso ConjointAnalysis

Measuring the recipes’ importance for a product’s overall success and determining optimal recipe concept fits. Concept attributes and recipe are combined and assessed by the target

 

  • senso ConsumerLanguageDevelopment

Develop consumer’s own vocabulary using Repertory Grid Method that is skill to describe differences and similarities

 

  • senso ConsciousImpactTest

Based on the findings of neuroscience, unconscious reactions to sensory stimuli are measured through cognitive sensory questionnaire (CSQ) developed by Jaekun Chun and Wanil Cho