Sensory Analysis · Sensory Marketing · Sensory Consulting

Descriptive Room



Classical Sensory Analysis


  • senso ConsumerTest

Assessing sensory consumer acceptance under standardized conditions covering

Central Location Test (CLT), Home Use Test (HUT), and Gang Survey.


  • senso DifferenceTest

Identifying product differences and similarities using Triangle Test, Duo-Trio

Test, Paired Comparison Test, and Difference from Control Test.


  • senso DescriptiveAnalysis

Measuring sensory perception by trained experts of a descriptive panel through

Quantitative Descriptive Analysis.


  • senso PerformanceTest

Reliably test the chances of sensory success of products using standardized

questionnaires in SENSOMETRICS’ sensory laboratory.


  • senso OptimalProfileAnalysis

Determining the “ideal recipe” from a consumer point of view and the “ideal

profile” with reasoned recommendations to optimize product development.



Sensory Marketing Research


  • senso AssociationTest

Determining associations triggered by consumers’ particular sensory perceptions. Which product attributes prompt associations among consumers?


  • senso ConsumerTypology

Segmentation of consumers according to individual sensory preferences and aversions. Enabling target group-specific marketing through consumer segmentations


  • senso ConjointAnalysis

Measuring the recipes’ importance for a product’s overall success and determining optimal recipe concept fits. Concept attributes and recipe are combined and assessed by the target


  • senso ConsumerLanguageDevelopment

Develop consumer’s own vocabulary using Repertory Grid Method that is skill to describe differences and similarities


  • senso ConsciousImpactTest

Based on the findings of neuroscience, unconscious reactions to sensory stimuli are measured through cognitive sensory questionnaire (CSQ) developed by Jaekun Chun and Wanil Cho